Starbucks holds an annual cause helping out the people in need. The latest social work that they have been doing has to do with helping fight AIDS and tuberclosis in Africa, in partnership with REDS.

With or without the said ties, Starbucks has had a good history of helping out people in need, especially when the holiday season sets afoot. The program is something that can be seen with other causes but the thing is, they are consistent.

In all parts of the world, this practice is something common. Considering that they are more than just a coffee serving company, you have to admire how they put emphasis in giving back to society for placing them where they are and connecting the people in need with their customers.

Such a cause is something that adds to their brand image as well, focusing more on being able to help unfortunate people that really require aid and assistance. Starbucks is in a bind as well as it is slowly feeling the hard times of doing business worldwide. But despite all these factors in crisis, you cannot help but tip your hat towards the efforts that this coffee serving institution has been doing since years back until the present.

“Starbucks gives (Red) the opportunity to do something good every day,” said Jenifer Willig, director of partner management and marketing at (Red). “We have amazing partners who have great products, but this is an everyday product. We can bring the power of the Starbucks community together to help raise millions of dollars and save thousands of lives in Africa.”

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Originally posted on October 29, 2008 @ 11:17 pm

Even after blue-eyed actor Paul Newman passed away, you have to be touched by the fact that the organization he put up still contributed to charity. Newman’s Own Foundation joins the list of organization established by the late Oscar award winner and while he did die last Friday due to lung cancer, his memory will certainly continue to live on.

Newman’s charity, the Newman’s Own Foundation, donated $12 million to more than 700 charities in Australia and New Zealand over 25 years before his death at the weekend.

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It will be remembered that Paul Newman is a proven icon in the showbiz industry and since his retirement in May 2007, he has ventured out into building his own businesses, investing in the food industry and this charitable institution, a familiar fixture among celebrities who have pledged part of their life into extending a helping hand to the people in need.

This is a great sign for welcoming the call of charity organizations for help. They are mainly responsible for providing aid towards people in need and apparently Newman made sure that he will do his part even before parting from the real world. It is no longer a matter of being famous or just doing a good deed. Newman has far established that even during his prime existence for his millions of fans all over the world through the years.

It is only normal to feel saddened by these turn of events. But while we all remember Mr. Blue Eyes for his movies, his social responsibility is really something to behold.

Originally posted on September 29, 2008 @ 8:05 pm

The celebrated bailout plan of the U.S. government has evidently been in the air and while it seems that it will push through despite various reaction towards its real good, you have to wonder why the voluntary institutions that provide aid and support are not mentioned among them? Perhaps it is implied?

However, knowing the number of companies in need of financial life support, it is apparent that charity organizations are not among the leaders of groups that are being considered for help. For one, the government seems to have left this issue to the duty of thoughtful donors but aren’t they the ones who are encountering rough sailing from the business crunch?

Assuming that these tycoons are able to get the aid from the government, it should not be automatically implied that they will continue to perform charity donations. For sure, they will be prioritizing their current investments to be able to survive financially. Now this cannot be tagged as being selfish. For one, they have done their share. The charity groups have openly voiced out the need for more donations. The case would have been different if this was being made for their own personal interest. But the fact of the matter is that this is something heeded more towards the general public.

For one, you would never know if you would be the next victim of unseen disasters headed your way. We never know what could possibly happen. But rather than wait for it to happen, taking the call for donations should be made seriously. It is bound to come back to us at times we may need it direly.

Originally posted on September 30, 2008 @ 12:56 am

In celebration of Breast Cancer Awareness month, Cancer Research UK aims to aggressively help women fight off this dreaded disease via viral video which Brand Republic hopes to raise potential donations from women to help stir up the fight for breast cancer.

According to Brand Republic, the aim of the campaign is to increase awareness of self-examination and encourage women to donate to the charity.

The video features a woman demonstrating how best to examine breasts with a male assistant there to lend a hand.

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The need to raise the level of awareness of women on this aspect has to be done. Apparently with this educational video, women can be pushed towards being more careful and hopefully aim towards donate towards creating more informational materials that can all the more raise the awareness of breast cancer in women.

Many have fought this dreaded disease and faltered. One aspect of it all is their lack of education on how to detect and remedy breast cancer even before it spreads. There are minor aids such as leaflets and flyers but while they may have helped, it still remains that the need to seriously consider what breast cancer is all about and how to diagnose it manually beforehand is utterly important.

With this viral video, women can get a better understanding to which we all know that visuals offer an easier way of learning. Hopefully though they find that through these mediums, it can be easier to spread the word as far as alerting women on the possible existence of breast cancer in them.

Originally posted on September 30, 2008 @ 8:05 pm